This paper zooms in on the plethora of activities implemented by the Work: No Child’s Business (WNCB) alliance partners to influence harmful social norms relating to child labour. Namely, it presents two approaches practically applied in the programme to promote the sense of ownership at a community level; thus, resulting in a more holistic and sustainable impact on the lives of at-risk or working children.
Throughout the duration of the programme, inspiring practices to lead to this outcome have been witnessed across the six countries implementing the programme. Here, we share lessons learned from two countries, Uganda and Mali. The paper focuses on how it was implemented and what lessons we can take along for future programming.
Community ownership and social norms shift: strategies to end child labour