This paper zooms in on the plethora of activities implemented by the Work: No Child’s Business (WNCB) alliance partners to encourage the private sector to take full responsibility in preventing and addressing child labour. It presents two strategies practically applied in the programme to engage the private sector and involve them in a collaborative approach to ending child labour; thus, resulting in a more holistic and sustainable impact on the lives of at-risk or working children.
Throughout the duration of the programme, inspiring practices have been witnessed across the six countries implementing the programme. This paper will focus on the practices applied in two countries, India and Uganda: how was it implemented and what lessons can be taken along for future programming.
